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Hi friends,
Some of you might know I went to college in Philly. I’m a Jersey girl through and through, grew up on the NFL, and I’ve been a lifelong Eagles fan. This week, I’ve been incredibly upset with how the NFL and its medical team handled a life-threatening medical issue that many of us have seen patients die from.
The reports vary, but the timeline seems consistent. Our QB, Jalen Hurts, got cleated in his calf during the 10/4 game. He complained about his calf bothering him on 10/8. This is where the details get murky. Some reports say they tested him and diagnosed him with a superficial clot before the flight to London on 10/10. Other reports say he was tested after getting into London, and then diagnosed with the SVT. Regardless, they knew he had a calf thrombosis before the game on 10/11. They let him play. It got worse. They let him fly. Superficial became deep. DVT became BILATERAL PEs. And now, he’s out for the rest of the season as he goes on anticoagulation for at least three months. And our hospital doesn’t even let us WALK with our patients with acute DVTs without an anticoagulation plan! PLAY a contact sport?! FLY ACROSS THE OCEAN?! I think this is a valid crashout and concern for medical malpractice or negligence.
Anyway, let's get into this week’s AI news…
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Most prompting advice stops at "be specific."
What’s the key to maintaining brand integrity at scale? A lot goes into it, but the teams that get it right have one thing in common: they know how to talk to AI models.
As teams speed up and the required creative volume balloons, communication matters more than ever— both with LLMs, and with the people around you. Creative teams need to focus on ideas, concepts, craft, while technology augments their manual execution demands.
Join our discussion on this evolution with Ari Murray, Chief Digital Officer at Salt and Stone, and get 5 tips for expert LLM prompting with ready to run prompts.
HOT TAKE THIS WEEK
The Loudest Autism Claims Aren't Where the Evidence Is
Autism has become a magnet for blame lately. Vaccines, Tylenol, what the mother ate during pregnancy, and whatever the next headline points at. Meanwhile, the slower and quieter science keeps pointing somewhere else.
As healthcare professionals, we’re constantly fighting an uphill battle with medical misinformation and the current state of our government, or rather, lack thereof. policing all the wrong things.
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As I said up top, autism has become a magnet for blame. In November 2025, the CDC changed its vaccine safety page to say the claim "vaccines do not cause autism" is not evidence-based. The American Academy of Pediatrics pushed back hard, pointing to more than 40 high-quality studies in seven countries, covering over 5.6 million people, that found no link, as NPR reported. The page still carries that language today.
Two months earlier, HHS announced that the FDA would start a label change warning about acetaminophen use in pregnancy and autism. The American College of Obstetricians and Gynecologists said the announcement "is not backed by the full body of scientific evidence". One study it pointed to, a 2024 JAMA study of nearly 2.5 million Swedish children, found no association with autism once siblings were compared with each other.
And the vaccine claim itself traces back to a 1998 paper that The Lancet fully retracted in 2010.
Here's my take: the fear-based claims keep pointing at choices parents made, while the research keeps building a picture of biology that was there long before any of those choices. Genetics isn't the whole story, and scientists are still working out how much it explains. But it's where the evidence is actually accumulating.
That shift matters for how we talk with families. A blame story tells a parent they did something wrong. Good genetics research helps us understand how autistic brains develop, without hunting for someone to blame. (It needs guardrails of its own, which is where this week's Ethics Corner goes.)